Global Director, Digital Marketing - Remote
Company: ADM
Location: Chicago
Posted on: May 5, 2024
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Job Description:
Job Description Global Director, Digital Marketing - Remote -
Any US officeThe Global Director of Digital Marketing will lead the
digital marketing transformation, driving the planning, development
and activation of new digital strategies and capabilities with the
goal of increasing awareness of ADM's full pantry. They will drive
engagement and generate leads. Reporting to the VP of Global
Marketing Excellence, the Global Director of Digital Marketing will
closely collaborate with the leaders of integrated marketing
communications, customer experience and market and consumer
insights. He/she will also work cross-functionally with key
Marketing business stakeholders, IT teams, digital transformation
business leaders and external agency partners across all regions
and B2B/B2C businesses.The ideal candidate has strong experience in
leadership, with a hands-on approach to educating and managing
direct reports and cross-functional teams. You are an excellent
communicator who can gather information from multiple stakeholders
to create a shared marketing vision to support our organizational
goals. You are a self-starter with the ability to pivot between
leading the strategy and driving the execution of digital marketing
plans.
You have strong experience integrating marketing programs into a
complex website ecosystem, including strategically merging/managing
multiple websites in partnership with agencies and IT teams.
We are looking for a team player who can lead projects, nurturing
internal talent as they go.
This position is based in Chicago with 5 days per week in office at
Chicago or Oak Brook headquartersResponsibilities include:Builds
and drives ADM's digital marketing strategy, roadmap, and
activation plan, collaborating with stakeholders to align on
campaign objectives across multiple categories and regions.Leads
the development and execution of digital marketing deliverables and
global workstreams, including website evolution, SEO, Paid Search,
Analytics, Marketing automation and lead generation tacticsDirects
and mentors the Marketing teams to determine most effective digital
tactics and channels to achieve engagement goals and lead
acquisition and conversion across the customer journey, as part of
the overall integrated marketing campaigns plans and processBuilds
and grows ADM's digital talent by developing strategic staffing
plans for your department.Drives cross-discipline integration and
collaboration among key internal stakeholders (Marketing Business,
sales, IT) to develop and execute annual digital marketing
roadmapManages agency partner relationships by developing scopes of
work, evaluating agency performance and ensuring resources and
staffing plans support ADM's business unit needsMonitors
performance and develops action items to ensure ADM is tracking to
meet and exceed identified targets.Proactively identifies
opportunities for processes optimization and ways to deliver more
effective and efficient solutionsRemains at the forefront of
digital marketing trends, always looking for new and innovative
digital marketing capabilitiesQualifications:Bachelor's degree in
marketing, digital communication, or a related field; MBA is
preferred.15+ years of experience developing results-oriented
digital marketing capabilities for a global organization, within
global web agencies and / or digital marketing consulting firms10+
years in working at a digital agency or managing a digital agency
partner, including developing scope of work agreements, budget
management, efficient decision making, management of the
executionExperience in working with a global team is important,
prior experience in B2B
is required; prior experience in the food and beverage industry is
a bonus.Proven ability to build relationships, collaborate
effectively and lead by influence at varying levels of the
organizationExperience in leading a blended team of internal,
external, and cross-functional stakeholdersSuperior strategic
thinking, problem solving and innovative mindset. Ability to
quickly adapt to changing environments related to the
rolePassionate about talent development and managing a diverse and
inclusive teamMarketing, consulting, transformation
backgroundExcellent educational and communication skills to train
and empower stakeholders at all levels of the
organizationDemonstrated ability to think strategically and convert
strategy into plans and actions that drive growthStrong
interpersonal, verbal and written communication skills; comfortable
presenting to senior leaders and coaching and developing talents
within the teamKey digital skills:Demand Generation Digital
Marketing strategy and planning: set the visionion and objectives,
KPIs and targets, web marketing levers to use as part of integrated
marketing communications, roadmapWebsite evolution, UX/UIE-commerce
experienceExpertise in data analytics and performance
marketingExpertise in SEO, SEMExpertise with Marketing Automation,
Pardot/Salesforce, lead scoring and routingAccount Based
marketingContent marketing experienceExcited about this role but
don't meet every requirement listed? Studies show that often
applicants will self-select out if they don't check every box. We
encourage you to apply anyway. You may be just the right candidate
for this role or another one of our openings.ADM requires the
successful completion of a pre-employment drug screen and a
background check.REF:80911BR
Keywords: ADM, Berwyn , Global Director, Digital Marketing - Remote, Executive , Chicago, Illinois
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