Trade Marketing Manager - Cookies, Cones, & Crusts
Company: Ferrero
Location: Chicago
Posted on: April 16, 2024
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Job Description:
Job Location: ---Chicago---Company descriptionFerrero is a
family-owned company with a truly progressive and global outlook
and iconic brands such as Nutella--, Tic Tac--, Ferrero Rocher--,
Raffaello--, Kinder Bueno-- and Kinder Surprise--. As the love for
our brands continues to grow, so too does our global reach.
Represented in more than 50 countries, with products sold in more
than 170, the Ferrero Group is loved by generations around the
world. The secret to our global success? 38,767 --dedicated
employees who celebrate care and quality to craft a business,
careers and brands we are proud of. Join us, and you could be one
of them.About the Role:As the Trade Marketing Manager, Cookies,
Cones & Crusts, you'll own the in-store activity calendar for the
brand for assigned brands and segments. As the Trade Marketing
Manager, Cookies, Cones & Crusts, you'll develop and cascade the
Go-to-Market plan detailing the execution standards for
distribution, shelving, pricing and merchandising. You'll support
key cross functional internal relationships, including Marketing,
Category Management, Sales Operations and Sales Account teams.The
position is hybrid and based in our Chicago, IL office. This role
reports into the Trade Marketing Director, Cookies.Main
Responsibilities:Develop the Go to Market plan including execution
standards for distribution, shelving, merchandising, and pricing
(DSMP)Work with Trade Business Intelligence to develop the Trade
Investment strategy & promotional plan for the brand aligned to
customer and brand strategyEnsure proper lead time and content for
best in class innovation launches, meeting customer lead
timesPartner with marketing and customer teams to develop
actionable plans to drive accelerated growth and/or improve
profitabilityIdentify growth opportunities and build business case
to influence brand planSupport the planning and execution of both
the seasonal and everyday portfolioDevelop trade and consumer unit
pack/price architecture framework to deliver strategic channel and
customer opportunities--Monitor competitive activity to ensure
external factors are incorporated into business plansCreate the KPI
objectives aligned by Class of Trade trends and strategyPartner
with customer teams and Marketing to develop actionable plans to
drive accelerated growth or improve profitabilityWho we are looking
for:5+--years relevant experience required, CPG Foods experience is
preferred with Customer Management and/or Marketing
experienceBachelor's degree in a business/marketing discipline
required; MBA preferredMulti-channel CPG experience including
C-store, Mass, Grocery, Dollar, e-Comm, and Club--Commercially
astute with strong business sense and excellent problem solving /
analytical skillsPositive attitude takes ownership and initiative
to drive the businessStrong interpersonal skills, promoting
teamworkStrong communication skills with an ability to outline and
reinforce the Trade Marketing--& DSMP strategy and
prioritiesProficient in IRI/Nielsen, Microsoft Office, including
the knowledge of Word, Excel, Power Point and AccessGlobal mindset
and a desire to build a successful career with a growing
transformational global companyHow to be successful in the role and
at Ferrero:Consumers, quality and care are at the heart of
everything we do. So, to be successful at Ferrero, you'll need to
be just as consumer and product centric as we are - dedicated to
crafting brilliant results for consumers around the
world.--Diversity StatementFerrero is committed to building a
diverse and inclusive culture in which all employees feel welcomed
and appreciated and have the same opportunities. We believe all of
our people are equally talented in their own way. In nurturing the
curiosity and natural abilities of our employees, we provide them,
generation after generation, the means to succeed personally and
professionally, enabling them to craft their journey at Ferrero.
The diversity of our talents is what makes our work environment
multicultural, innovative and highly rewarding.Ferrero N.A.
provides equal employment opportunities (EEO) to all employees and
applicants for employment without regard to race, color, religion,
sex, national origin, age, disability or genetics.
Keywords: Ferrero, Berwyn , Trade Marketing Manager - Cookies, Cones, & Crusts, Executive , Chicago, Illinois
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