PeopleReady - Marketing Manager

Company: TrueBlue
Location: Berwyn
Posted on: March 14, 2020

Job Description:

Job Description The Marketing Manager will join the PeopleReady's Marketing team with the charge to develop, implement, track and optimize marketing campaigns for the PeopleReady brand to acquire and retain new customers and workers. The ideal candidate will be a creative independent thinker with a proven track record of increasing engagement and revenue metrics with targeted audiences. ESSENTIAL DUTIES & RESPONSIBILITIES: Partner with marketing leadership and PeopleReady leaders to set marketing strategy and vision to attract and retain customers and workers for the PeopleReady brand. Responsible for initiating and driving marketing strategies and execution across the PeopleReady brand. Provide thought leadership for internal and external partners, setting the standard for best-in-class marketing plans to drive engagement and consumer action Manage and execute all marketing activities including demand generation, content, retention marketing, sales enablement development, events management, association relationships and industry specific marketing communications to internal and external stakeholders. Establish multi-channel marketing goals, objectives, and deliverables to drive and accelerate business growth. Work with marketing leadership, sales strategy and enablement, and national field teams to ensure that the marketing efforts are on target, on brand and meet the needs of the organization from a lead generation, retention and thought leadership position. Conduct strategy sessions with team members to develop winning strategies and themes that are tailored to PeopleReady. Cohesive prospective customer and worker campaigns as well as existing customer and worker campaigns Identify and assess competitors and make recommendations to stay competitive in the market. Attend win/loss debriefings and develop lessons learned for future marketing efforts. Partner with marketing functions (Content, project management, digital, and creative) to create CORE KNOWLEDGE & SKILLS: Proven ability to deliver data driven marketing programs. Experience with integrated lead generation/nurturing, up-sell/cross-sell, and retention programs and processes. Demonstrated ability to make sound business decisions, balancing analytical skills and creative thinking. Extensive experience with marketing campaign reporting, optimization and execution. Experience in leading multiple projects in their entirety with strong project management. Comfortable working in a matrix environment with multiple stakeholders and partners. Experience writing marketing and creative briefs and managing partners to achieving goals. QUALIFICATIONS: Bachelor's Degree (preferably in Marketing or Business) or equivalent work experience. 3-5 years in-depth, B2B, B2C and campaign strategy development with previous experience in staffing or transportation being ideal. Experience in using marketing automation systems (Pardot & Mailchimp preferred) and the know-how to leverage its functionality to maximize lead generation. Direct marketing experience including email, SEO/SEM, digital advertising, industry events/conferences, social media, associations and partnerships management and traditional marketing methods. WORK ENVIRONMENT & PHYSICAL DEMANDS Employee is frequently required to stand, sit, talk, and/or hear for long periods of time. Requires up to 10% travel. This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship About Us TrueBlue was founded on the idea of connecting people and work. We work with businesses to provide the workforce solutions they need to succeed. Publicly traded since 1998 with annual sales of $2.7B, TrueBlue provides a talented workforce of over 840,000 people and partners with 130,000 companies around the world through three segments: PeopleReady, Workforce Management (PeopleManagement) and PeopleScout. • PeopleReady provides on-demand and skilled labor in the retail, manufacturing, warehousing, logistics, energy, construction, hospitality, and ports & terminals. • PeopleManagement provides on-premise contingent staffing and on-premise management of those contingent staffing services. • PeopleScout provides high-volume permanent employee recruitment process outsourcing and management of outsourced labor service providers. We see great opportunity to be the leading provider of contingent workforce solutions in North America and the recruitment process outsourcing solution globally. What we do at TrueBlue is simple – we put people to work and change lives every day. This is an opportunity for you to join the growth and excitement at TrueBlue. We recruit strong talent that has potential to grow beyond the role initially hired and into future organizational leaders. Internal ID: 102614PandoLogic. Category: , Keywords: Marketing Manager

Keywords: TrueBlue, Berwyn , PeopleReady - Marketing Manager, Other , Berwyn, Illinois