Counter Sales Representative

Company: Gustave A Larson Company
Location: Pewaukee
Posted on: February 13, 2026

Job Description:

Job Description Job Description Gustave A Larson Company is actively looking for our next Counter Sales Representative for our Counter Sales Team. Who are we? We are an HVAC/R wholesale distributor throughout the Midwest and Mountain States. We thrive on being customer service oriented, being nimble, balancing multiple responsibilities, and developing positive relationships with our teams to work together to get the job done. What qualities and attributes are we looking for? Leading your Team to Success – As a Counter Sales Representative, you are enthusiastic, energetic, creative, and experienced in being apart of a team and being successful in a store front setting. Customer Focused As a Counter Sales Representative you are ensuring that customers’ needs are met daily by having the right product and making sure it is delivered/picked at the right time. At Gustave A Larson we are passionate about serving all our customers including dealers, business owners and large HVAC companies. We meet customers’ needs by maintaining positive business relationships and delivering on the expectations we set. HVAC product knowledge – Understanding or a willingness to learn HVAC residential systems is a must, that experience is needed to assist in selling the right equipment and recommending the right systems for our customers’ jobs. Attention to Detail – Our industry is technical in nature and details matter. It’s not enough to do something “most of the time” – we need leaders who are experts in understanding the small details of our business, our customers and our profitability. Growth Mindset – Having a growth mindset is essential when working in this role. You will need to embrace challenges and use them as an opportunity for growth. You will encourage continuous improvement even with setbacks, allowing your team to achieve long-term success. We operate with these three ideas in mind: Team Spirit – Above all, we operate in a team environment and hold a true team spirit of collaboration and problem solving. You help coordinate sales growth by building relationships with our managers, warehouse team, and inside/outside sales teams. Sense of Urgency – our customers come first, both internal and external. A sense of urgency creates a positive experience and builds trust with our customers. We are a proactive and self-motivated company – you can lead thru change and be adept at providing solutions. We learn & understand the entire business – Being well rounded in your role and our industry will help you make informed decisions and contribute to our success. Your onboarding program is designed to give you a solid foundation in our business. You will spend time learning our warehouse operations, counter sales, bid quoting, and our go to market sales strategy. Candidates should have: Strong Written and Verbal Communication skills (Outlook) Highly motivated and detail oriented A proven track record of inventory management and warehouse experience Valid Driver’s license/driving record High School diploma or equivalent required What Gustave A. Larson Offers Competitive compensation package, including additional compensation opportunities annually Full benefits package 401K package PTO Other Skills/Abilities The requirements listed are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individual must be able to meet mobility requirements which include walking, standing, reaching, leaning forward, bending, climbing, and able to occasionally lift up to 50 pounds. Must be skilled in verbal and written communication and have sufficient education to read, write, speak and understand English. Must have basic math skills and able to perform or learn the requirements of the job within the assigned learning period. Required to accept and follow all safety rules and policies, including the use of all mandated safety protective equipment. Individual must agree to take pre-employment drug test and background check and comply with all Company policies and procedures

Keywords: Gustave A Larson Company, Berwyn , Counter Sales Representative, Sales , Pewaukee, Illinois